The Consequence of Too Many Choices

14 Sep

I just read an interesting synopsis of a study over on the Health Affairs blog that I wanted to share with you. The link is here. Basically, giving seniors too many plan choices seems to overwhelm them, actually leading to decreased enrollment in Medicare Advantage. I’ll let you read the blog post for the details.

I guess the same rule doesn’t apply to the Eskimo King just down the street from my house. They have more than 300 flavors of soft serve ice cream, and there’s always a crowd. Of course, it’s possible that if they scaled back to say, chocolate and vanilla, the crowd would be even bigger.

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Posted by on September 14, 2011 in Uncategorized


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