Nicknaming Health Care Reform

25 Mar

The new health care law (I still want to call it a bill) is titled the “Patient Protection and Affordable Care Act.” That’s pretty descriptive, but it doesn’t exactly roll off the tongue, which is a problem considering that the Democrats are going to have to continue going out and explaining the legislation and combating the misinformation that some very disgruntled Republicans are already peddling in the wake of the law’s enactment. Make no mistake about it, messaging is hugely important. So, given that opponents have so cleverly labeled the thing ObamaCare, how should proponents refer to it? I’m curious to hear your suggestions, and to start you off, here are some from some colleagues of mine:

  • Simply shorten it to “Affordable Care Act” — who would oppose affordable care?
  • ObamaCare — the Dems should just own this historic legislative victory
  • The “Affordable-Health-Care-For-You-That-Republicans-Tried-To-Block-Act”
  • The “I Can’t Believe It’s Not The National Health Service Act” (an homage to I Can’t Believe It’s Not Butter)
  • The “Boehner Armageddon Act”
  • The “What Jesus Would Do Act”
  • The “Ronald Reagan Act” — just fun to make Republicans have to oppose it vehemently
  • The “This is a Big F—ing Deal Act of 2010” — thanks, Joe Biden

Of course, this is just a start, and obviously, most of these are meant to be humorous. But it’s worth thinking about. The official name of the act isn’t likely to be changed, but a more catchy name in common usage wouldn’t hurt. So, what do you people think? Let’s hear your suggestions.

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Posted by on March 25, 2010 in Uncategorized


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